23rd
23rdView all projects
Music platform
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- Idea Validation
- Product Roadmap
- Go-to-market Strategy
- Funding
- Product Design
- Software Development
From booking to checkout
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The challenge
India is home to the world’s biggest under-24 population — yet, the proportion of young borrowers in the country is low. As cited by TransUnion CIBIL, out of the 609 million Indians below the age of 24 years, 147 million are eligible to apply for credit. But only 9 million people are “credit active” or have availed some form of credit
India is home to the world’s biggest under-24 population — yet, the proportion of young borrowers in the country is low. As cited by TransUnion CIBIL, out of the 609 million Indians below the age of 24 years, 147 million are eligible to apply for credit. But only 9 million people are “credit active” or have availed some form of credit
Problems to solve
Building meaningful engagement and retention through product innovation
Helping the Gen Z be credit active and spend wisely.
Our approach
The goal was simple. We wanted to create an impactful platform that was driven by data and product intelligence. We started the process by understanding the financial ecosystem and visualising how user expectations could be fulfilled within the bounds of the business model.
The goal was simple. We wanted to create an impactful platform that was driven by data and product intelligence. We started the process by understanding the financial ecosystem and visualising how user expectations could be fulfilled within the bounds of the business model.
Discovery
Market and user research
Market and user research
Market and user research
Strategy
Market and user research
Market and user research
Market and user research
Design
UX-UI design
Custom illustrations & icons
Credit is risky. Not tailored for Gen Z. Barrier to getting credit access.
Credit is risky. Not tailored for Gen Z. Barrier to getting credit access.
User goals and features
First jobbers
This persona has recently gained independence and taken money matters in their own hands. There is fear of debt that makes them averse to using credit cards. It was essential to impart knowledge that helps them spend wisely and reap the benefits of the card.
First jobbers
This persona has recently gained independence and taken money matters in their own hands. There is fear of debt that makes them averse to using credit cards. It was essential to impart knowledge that helps them spend wisely and reap the benefits of the card.
First jobbers
This persona has recently gained independence and taken money matters in their own hands. There is fear of debt that makes them averse to using credit cards. It was essential to impart knowledge that helps them spend wisely and reap the benefits of the card.
Next project
Y2A teaching app
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